Kristin Nilsson

To commemorate the Village of Winnetka turning 150 in 2019, I worked to create a logo that would speak to the long-time residents of this city. Railways connect the Village to Chicago and the sunsets over Lake Michigan are spectacular. I was also asked to create 150th campaign materials such as newsletter inserts, brochures, flags, parking stickers and banners.

While keeping the look and feel of the CRS logo, I designed this new logo to celebrate our 30th anniversary. This was used on both digital and print communications for the entirety of 2019. The other 2 items are samples of one-sheet printed materials that were sent to adjusters to market and promote our services.

For a big event, like the National PLRB Show, you need a big splash. This was the start of our new branding campaign starting with the trade show booth (bottom). I wanted to create a pattern that we could use as a wallpaper and graphic background for marketing materials. I created this text by step and repeating the red door logo. Above is the accompanying sales folder and inserts used for one-on-one meetings with insurance adjusters.

The CRS Luxury Provisions groups works with high net worth clients who need temporary housing assistance. In order to appeal to that segment, the look must be refined, tactile and elite. The marketing folder was produced with a gold foil stamp and soft-touch aqueous coating for the luxe feeling. Imagery and layout were mindfully developed with our client in mind.

The flagship publication of the McDowell Sonoran Conservancy, Mountain Lines Magazine was a true joy to design and produce. Every issue is written by volunteers and staff, and all the photography is done by volunteer stewards. As we are always doing our best to increase donations and volunteers, I worked diligently to have this issue distributed in 4 zip codes in the Scottsdale area. We were very proud to have it in locations surrounding the Preserve.

What's your favorite food? Activity? Vacation spot? I developed this email campaign in Pardot to help our CRS Relationship Managers build relationships with their adjusters. By sharing a few personal tidbits about themselves, they start the basis of a friendship. This campaign has increased the amount of adjuster claims, as well as communication with them. Many adjusters have responded with their faves as well. The header art is an interactive GIF, and each profile photo loads separately.

Materials created for the Village of Winnetka to promote their Shop Small campaign for the Saturday following Black Friday. Shown are the kiosk poster, ad and social media headers. The campaign encourages residents to shop at small, local businesses to support their neighborhood and community.

This baseball training aids company logo design project included various promotional materials, such as: flip cards, brochure, web banners. Creative focus centered on the movement of the ball to encompass the letters and elements of each mark. Each logo has a fast forward feel with the slant of the letters and the motion aligning toward the direction of home plate.

This image gallery was designed utilizing Visa’s newest brand standards. It was developed for use by merchants when they are developing creative using Visa elements, targeting high net worth individuals. Images were selected for client use based on the look and feel of this new brand.