“Creativity is allowing yourself to make mistakes.
Design is knowing which ones to keep.”
- Scott Adams
I was also asked to create 150th campaign materials such as newsletter inserts, brochures, flags, parking stickers and banners.
The other 2 items are samples of one-sheet printed materials that were sent to adjusters to market and promote our services.
Above is the accompanying sales folder and inserts used for one-on-one meetings with insurance adjusters.
The marketing folder was produced with a gold foil stamp and soft-touch aqueous coating for the luxe feeling.
Imagery and layout were mindfully developed with our client in mind.
Every issue is written by volunteers and staff, and all the photography is done by volunteer stewards.
As we are always doing our best to increase donations and volunteers, I worked diligently to have this issue distributed in 4 zip codes in the Scottsdale area. We were very proud to have it in locations surrounding the Preserve.
I developed this email campaign in Pardot to help our CRS Relationship Managers build relationships with their adjusters. By sharing a few personal tidbits about themselves, they start the basis of a friendship.
This campaign has increased the amount of adjuster claims, as well as communication with them. Many adjusters have responded with their faves as well.
The header art is an interactive GIF, and each profile photo loads separately.
Innovative and dedicated, I derive joy from all design projects... massive or minute. My extensive design career began in the catalog world, both designing and photo-styling product catalogs for American Greetings in Cleveland. Opportunity led me to Chicago where I sharpened my skills in direct marketing, working on well-known brands such as Visa, The Chicago Blackhawks, Gap Brands and more. My skill set now encompasses marketing, public relations, promotions and advertising, spanning various industries. The relentless Chicago winters have driven me West and I now reside in Scottsdale.
Where do I excel? Taking a project from inception to completion with superior art direction, organization and production skills. No detail goes unnoticed. Projects I undertake are completed on time and under budget, with spectacular measurable results. To be a successful campaign, a brand must have a consistent look and feel across all marketing and advertising channels. Knowing how to accomplish this, and loving every step of the process, has lead to my success as a creative professional.
What my clients are saying
"Kristin always set high standards and was proficient at taking the lead on projects and seeing those projects through from inception to completion. Kristin remained flexible and understanding of the ever-changing needs and schedules of others within the Conservancy. Managing through the organizational dynamics of our non-profit, she continually completed tasks on-time
I had the honor of working with Kristin while she was Marketing Manager for the McDowell Sonoran Conservancy. Kristin is a skilled, creative, and dedicated professional. Upon joining the Conservancy, Kristin quickly focused her design expertise and proficiency in project management toward the development and implementation of significant targeted marketing, communications, and branding strategies for the Conservancy. Kristin implemented new and fresh integrated campaigns while making improvements to existing ones. at on or below budget.
Kristin actively engaged with our vendors, Board of Directors, staff, steward leadership, and many of our over 600 volunteers. Through her spirited personality, Kristin nurtured exceptional working relationships with those around her. With her get-up-and-go attitude and attention to detail, Kristin excelled at the management of our design and marketing volunteers.
In addition to coordinating key marketing, communications, and branding strategies for the Conservancy, Kristin supervised the development and implementation of our website content and social media postings, the execution of pivotal marketing campaigns, the creation and distribution of our press releases, and the design and production of quality posters, magazines and other top-notch marketing materials for major events, meetings, and other Conservancy activities.
Kristin’s dedication, focus, creativity, and professionalism always ensured the timely completion of superior work products. Kristin’s enthusiasm and good humor made her a pleasure to work with."
Steward, McDowell Sonoran Conservancy
“A true creative, Kristin is talented, experienced, and diligent in all aspects of graphic design and marketing. I worked with Kristin for over a year at CRS and watched her efforts grow the marketing department. Her aesthetic shines through every project, and her knowledge of print, digital, and the overall industry make her an invaluable asset.
No matter the task, Kristin is a true team player. From creating social media posts, designing email campaigns, to proofreading, Kristin is always willing to lend a hand. Kristin is a multitasker that handles every task with ease and is always eager to learn and build upon her developed skillset. I always admired her organization and ability finish an array of projects by deadline.
Kristin is intelligent, extremely creative, talented, and overall a pleasure to work with.”
Marketing Coordinator, Liberty Healthcare Corporation
“Kristin is a talented and dedicated art director. She offers an incredible mix of forward-thinking concept development and beautifully executed creative that, in turn, get spectacular results.
Kristin is a pleasure to work with because she’s eager to take on new (and many) tasks, understands others’ visions and maintains a positive attitude.
Furthermore, her easily recognizable skills and personable manner make her a good candidate for leadership roles. I don’t hesitate to offer her my highest recommendation. You really can't work with anyone better.”
Director of Creative Services, Jacobs & Clevenger
Town of Queen Creek
Verde Canyon Railroad
Archer Daniels Midland
First Energy Solutions
The Gap/Old Navy
Res Publica Group
Jacobs & Clevenger
Wirtz Beverage Group
The National Restaurant Assoc
Chicago Children’s Hospital
CRS Temporary Housing
Village of Winnetka
McDowell Sonoran Conservancy
Hospitality Solutions Corporation
Miller Bakery Café
BFA Graphic Design
Kent State University
Adobe Creative Suite
Social Media Management
Blogging & Copy Editing
Concepting & Execution
See my work experience